27 May 2013

Why You Should Register the Domain Name Before Public Announcements

Why You Should Register the Domain Name Before Publicly Announcing the Marketing Phrase | InfoLawGroup: "Here’s a case that shows how with just a couple minutes’ effort and a only a few dollars, marketing professionals can prevent loads of trouble and expense for their organizations down the road. Plaintiff, a local government-run tourism bureau, announced at a public meeting that it had come up with a marketing phrase (“Visit Michigan City LaPorte”) to promote local commerce. An employee of one of the businesses attending the meeting went home and registered the phrase as a domain name, and had it redirect to the company’s website."

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