27 October 2014

Most Popular Apps in US, Mobile Traffic Shares, App Use and Engagement

Infographic: The Top 10 Apps in the States | Statista
Source: Statista

Smartphones: So Many Apps, So Much Time"... the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention. New data from Nielsen shows that U.S. Android and iPhone users age 18 and over spend 65 percent more time each month using apps than they did just two years ago... while there may be an upper limit to the total number of apps users are willing to access within a given month, the amount of time they are spending on those apps is showing no signs of slowing down."

According to a new report from Sandvine, YouTube and Facebook account for roughly one third of mobile traffic in North America during peak periods (see chart below). HTTP, the protocol used for simple web browsing, is ranked third, accounting for 12.6% of mobile traffic. See: Are Domain Names Dinosaurs?Infographic: YouTube and Facebook Account for a Third of Mobile Web Traffic | Statista
Source: Statista

While Nielsen research (see above) earlier this year suggested that there may be an upper limit to how many apps people use, the time people spend using apps continues to increase. New research from Localytics, an app analytics platform, shows that in August 2014 people spent 21% more time in apps than they did a year earlier. Music, health and social networking apps saw the largest increases with usage increasing 79%, 51% and 49%, respectively. (see below) source: statista

Infographic: How App Engagement Varies Across Categories | Statista
Source: Statista

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