11 May 2013

Startup Spending On A Domain Name

Should A Startup Spend VC Funding On A Domain Name? - Forbes: "It is important to pick the right domain name early, because the penalties for switching can be severe. First, any branding and SEO equity you built up under the old name are jeopardized. Second, purchasing a new domain and moving a site are expensive and time-consuming endeavors. Third, as Tom Treanor explains, “[C]hanging your marketing materials, email addresses, and online and offline references, and links to your old site is a long, painful, and costly process.” If it is impossible to acquire your desired domain name early on, we recommend registering a similar name (e.g. xyz.co instead of xyz.com, if and only if xyz.com is not currently being used) so that there is minimal confusion when you ultimately switch. . . ." read more at link above

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