01 March 2013

Sedo Issues Domain Name Market Study for Q4 and Year End 2012 | Business Wire

Sedo Issues Domain Name Market Study for Q4 and Year End 2012 | Business Wire: " . . . In the fourth quarter, Sedo powered 8,818 transactions, totaling more than $16M and representing a slight increase from the third quarter. This is a common yearly trend, as the market generally slows during the summer months and picks up again in the fall. Additional highlights of Sedo’s Q4 2012 Domain Market Study: .com accounted for 48 percent of all sales in 2012 – a 4 percent increase from a year prior – easily maintaining its position as the most popular TLD. More than half of all buyers throughout 2012 originated in Sedo’s two largest markets, the US (28 percent) and Germany (24 percent). The first quarter of 2012 was the year’s strongest, accounting for 10,133 sales and $19M in sales value. 46 percent of all sales for the year were valued at $500 or less, while domains that sold between $500 and $2,500 accounted for 40 percent of all sales. The mean average and median sales price of .com domains decreased during 2012 to $2,148 and $642 respectively. The traditional alternatives to .com— .net and .org – both saw increases in mean prices to $1,880 and $1,315. .eu was a surprise hit among ccTLD last year, experiencing a 127 percent growth in median price from $375 in 2011 to $850 in 2012.  . . . "
Sedo’s complete Q4 2012 Domain Market Study is available at:

Apple introduces vanity URLs for App Store apps | TUAW - The Unofficial Apple Weblog: " . . . According to a CNET report, the movie maker aired a commercial for its upcoming Star Trek Into Darknessfilm and flashed a custom URL (AppStore.com/StarTrekApp) for the movie's iOS app. This URL caught people's attention as it directed users to the iOS app using Apple's AppStore.com domain. Shortly after the commercial aired, Apple updated its developer documentation and included instructions on how developers can setup custom AppStore.com URLs for their individual apps and for their company name. Apple obtained the AppStore.com domain and the App Store trademarkfrom Marc Benioff, CEO of Salesforce. Benioff gifted the pair to Apple after the Cupertino company announced it was opening an App Store for its mobile devices. Benioff told Bloomberg in a 2011 interview that he donated the domain and trademark as a thank-you gift to Steve Jobs, who advised him in the early days of Salesforce. . . . "

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