04 July 2013

Global Name Branding Challenges in the New Digital Age

Global Name Branding Challenges & the New Digital Age: " . . . The world has already entered a new age digital marketing and branding and ICANN is the best global mother ship to the Internet protocols, but has yet to prove its global efficiency on naming complexities and trademark understanding. The original “first-come basis” chaos, UDRP explosion and defensive name registrations industry boom, all reflect on that reality. . . ."

USSR's old domain name attracts cybercriminals: "The Soviet Union disappeared from the map more than two decades ago. But online an 'e-vil empire' is thriving. Security experts say the .su Internet suffix assigned to the USSR in 1990 has turned into a haven for hackers who've flocked to the defunct superpower's domain space to send spam and steal money. . . ." (read more at link above)

Domain Name Offer: Helpful Service, or Marketing Scam? | Burns & Levinson LLP - JDSupra"The ruse works likes this: Trademark owner applies for a trademark in the U.S. or with another office in another country.  Information about the mark and the owner is publicly available to scammers through simple searches.  The scammer sends an email to the trademark owner purporting to warn the mark owner of the ill behavior of a potential domain name squatter. . . .  " (read more at link above)

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