12 July 2013

Domain Name Strategy

Domain name strategy varies dependent upon the resources, goals, and vision of each domainer--here are some considerations--

Domain Name Offer: Helpful Service, or Marketing Scam? | Burns & Levinson LLP - JDSupra: "Whether to acquire domains beyond the standard generics (.com, .info, .net, etc.) really involves a number of considerations, including:
  • the geographic scope of your marketing efforts and sales channels;
  • the geographic scope of your trademark registrations;
  • the nature of your products and the channels of trade and advertising you use; and
  • your budget." (read more at link above)
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