06 December 2014

Cyber Monday, Good Deals, Marketing Ploy (video)

Cyber Monday: Good Deals or Marketing Ploy?: Video - Bloomberg:
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Like Black Friday, Cyber Monday is largely a marketing ploy. It first popped up in 2004. The idea was to get people to keep shopping on Monday from their office computers where Internet connections were faster than at home. Today, Cyber Monday has evolved into a marketing campaign urging people to shop all day and all week long, from anywhere using their mobile device. So has cyber Monday become irrelevant? Bloomberg Businessweek’s Kyle Stock finds out. (Dec. 1 - Bloomberg)

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