Building, Marketing and Maintaining Your Brand in the UK

source: Blog: Building, Marketing and Maintaining Your Brand in the UK | Cooley LLP - JDSupra

Energized Brand Activation Association Marketing Law Conference

Report from an Energized Brand Activation Association Marketing Law Conference | Jeff Ifrah - JDSupra:


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Cyber Monday, Good Deals, Marketing Ploy (video)

Cyber Monday: Good Deals or Marketing Ploy?: Video - Bloomberg:
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Like Black Friday, Cyber Monday is largely a marketing ploy. It first popped up in 2004. The idea was to get people to keep shopping on Monday from their office computers where Internet connections were faster than at home. Today, Cyber Monday has evolved into a marketing campaign urging people to shop all day and all week long, from anywhere using their mobile device. So has cyber Monday become irrelevant? Bloomberg Businessweek’s Kyle Stock finds out. (Dec. 1 - Bloomberg)

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Social Media, Marketing, Internet Advertising, Maximizing Returns (video)

WPP's Martin Sorrell: How to Maximize Social Media Returns - video below

WPP Plc CEO Martin Sorrell discusses social media and marketing with Bloomberg's Stephanie Ruhle. (Source: Bloomberg June 30, 2014)

WPP plc - Wikipedia: "WPP plc is a British multinational advertising and public relations company with its main management office in London, United Kingdom, and its executive office in Dublin, Ireland. It is the world's largest advertising company by revenues, and employs around 162,000 people in 3,000 offices across 110 countries. It owns a number of advertising, public relations and market research networks, including Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy Group, TNS, Young & Rubicam and Cohn & Wolfe"

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