Domain names fading out of fashion: study | Business Spectator: "Internet domain names may be fading out of fashion with a new study revealing that the majority of Australians do not own a web address and do not see the need to invest in one either. Of the 10,000 Australian polled for the study, 87 per cent said they did not own or run a domain name. Two thirds of those surveyed indicated that sites like Facebook and Tumblr serve as an adequate replacement for a presence on the web. The survey – which was jointly conducted by AusRegistry, the .au Domain Administration and analyst firm Effective Measure – comes as a blow for the domain name industry, which is currently trying to promote the benefits of owning a web address amidst the release of new unique top level domain names. . . ." (read more at link above)
The Australian study also revealed that businesses and consumers who invest in a domain name see value (brand value) in the top level domains (e.g., dot Coms, and in Australia, .au).
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