21 November 2013

Good Domain Advice from 2008

TheBuzz: Being the master of your domain(s) | starbulletin.com | Business | /2008/07/27/: "Brand Strategy Group principal Gloria Garvey believes they are right not to sweat it. "If somebody else owns a name that is tangentially relevant to what they're doing, it doesn't matter unless somebody buys it to use it against them." "More important than owning all the dot-whatevers that go with your name is to take what you have, brand it really well and make sure you cross reference it and integrate it throughout all of your efforts," including brochures, advertising and the like, Garvey said."

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