What’s in a startup’s name? Why the trend for misspelled words and -ly won’t go away - The Next Web: ". . . . A popular trend that many major players have found success with involves coining new terms. Think of Evernote and Instagram: These companies do such a great job of succinctly describing the product and the experience for the user, they are often used as verbs. Exploring this naming convention could also help companies come up with brand names that are memorable not because they’re short, but because they remind users of the benefit they gain from using and associating with those brands. . . ." (read more at link above)
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