11 June 2013

Choosing a domain name

How Your Domain Name Will Impact SEO & Social Media Marketing | Search Engine Journal: "Choosing a domain name can be hard. In many cases the most obvious brandable domain names are already registered and would be expensive to purchase. Set up a brainstorm session with your team to develop a few ideas. If it helps, use these three formulas to brainstorm possible domain names. Use existing words. Amazon.com and VitaminShoppe.com are good examples of domain names that were created using existing words. Use a thesaurus to find words that may not readily come to mind. Create new words. Many famous websites are based on new words (or words that were so obscure that few people knew them). Examples include Google.com, Bing.com or Quora.com. Create portmanteaus. A portmanteau is a combination of two (or more) words or morphemes and their definitions to create one new word, like Groupon or Pinterest. If you want more help brainstorming domain ideas, read this article on Ten Tools for Picking the Right Domain Name. . . ."

Will the New Generic Top Level Domains (gTLDs) Really Influence Internet User’s Experience? | The National Law Review: "This was one of the topics of discussion during the gTLD program at the International Trademark Association annual meeting today and it is no small question for brand owners.  Companies who have applied for various generic gTLDs are betting that it will.  Donuts, for example, has applied for over 300 new gTLDs.   They believe that domain name space is the “fulcrum of commercial online navigation” and, I suspect, that internet users will tend to either look for or prefer websites at TLDs that match their interest.  Brand owners that I talk to are not so sure, but many of them are not taking any chances and are either themselves applicants for TLDs that match their brands or are looking to register their brands with the ICANN trademark clearing house. . . . "

TheForce.net: Lucasfilm Registers Domain Names: Gungan Frontier, Wolf Pack, And More: "Domain name watcher Fusible reports that Lucasfilm has snapped up a bunch of web addresses that may contain cryptic hints at the direction of the Star Wars franchise. The following domain names were recently added to the Lucasfilm collection:

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