01 September 2014

4th International Domain Name Conference, Paris, November 2014

Attention Domain Name Portfolio managers, legal/IP managers, heads of IT, web marketing managers, lawyers, IP consultants, advertising agencies, digital services companies-- 

4th International Domain Name Conference - Paris - 19-20 November 2014: The conference is a "private event organized by SafeBrands/Mailclub. Participation is free, but reserved for guests of SafeBrands/Mailclub." You can find further information and request an invitation at the link above.
Speakers list
Wednesday 19 November – Morning
New governance, new extensions, new naming
8.30 am: Welcome breakfast
9.00am: Welcome address
9.15am: Debates on the following themes:
  • Internet governance: evolution and impact for domain-name holders
  • Naming in 2020
  • Summary of the new extensions
  • Case study : the .vin/.wine extension
  • What future for .com?
  • The next rounds of new extensions
12.30pm: lunch
Wednesday 19 November – Afternoon
Strategies for protecting brands and domain names
2.15pm: Naming strategy, naming charter
What is a naming charter, its purpose, how to put one together
Example of a strategy and sharing experiences
gTLDs – ccTLDs – New extensions: 3 types of extensions for 3 uses
TMCH and DPML: proof of use, choosing the marks to protect, etc.
The special case of CorpTLDs
Social network ‘usernames’
4.30pm: Domain name security
Types of attacks
How to protect yourself

Thursday 20 November – Morning
Domain names and value creation
8.30 am: Welcome breakfast
9.00am: Marketing opportunities from the new extensions
Referencing and NewGTLDs
The NewGTLDs: implications for the domain name secondary market
Is domaining dead?
11.00am: Accounting valuation of a portfolio of domain names
12.30pm : Lunch
Thursday 20 November – Afternoon
Monitoring, recovery, ending attacks: how to optimize and reduce your expenses?
2.30–5.00pm: Monitoring, analysing, reacting
Setting up monitoring and analysing the results
Recovery strategies, their effectiveness and cost – an overview of claims, UDRP, URS
Worldwide on-line monitoring of potential infringements of your trademarks:
Domain names
Social networks
Adwords campaigns

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