Trademark Issues: Selection, Protection, Registration, Use

trademark selection, registration, registerable,  protectable, protection, mark, trademarks, goods, services, United States Patent and Trademark Office, USPTO, categories, arbitrary, fanciful, suggestive, descriptive, generic, federal trademark law, immoral, deceptive, scandalous, deceptively, misdescriptive, geographically, distinctive,  secondary meaning, consumers, confusion test, trademark use, adjective, infringement

source: Issues to Be Aware of When Seeking Trademark Protection | McDonnell Boehnen Hulbert & Berghoff LLP - JDSupra