Showing posts with label EMD. Show all posts
Showing posts with label EMD. Show all posts
12 November 2012
Google’s Exact Match Domain Update
Should My Real Name Be My Domain Name? | Personal Branding Blog - Dan Schawbel: " . . . What Google’s Exact Match Domain Update Means for Personal Branding . . . First of all — and this is important — Google is not penalizing anyone for having an EMD. They don’t give you negative points for having an EMD. What they’ve done is made the EMD value-less; it has no value whatsoever. It doesn’t help to have one, it doesn’t hurt. Basically, you used to get a bonus from it, and now you don’t. Here’s where it does help: An EMD for your name makes it easier to remember your website. If people know your name, they know how to find you. . . . "
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