Celebrities routinely harness their “images” as a means of generating revenue, relying on intellectual property and right of privacy laws, including the right of publicity, to monetize their likenesses, performances, images, voices and identities in connection with advertisements ... read more below:
source: Till Death Do Us Part? How to Deal With Celebrity Publicity Rights When That Celebrity Passes | Reed Smith - JDSupra
24 June 2016
Celebrity Publicity Rights After Death
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