Should My Real Name Be My Domain Name? | Personal Branding Blog - Dan Schawbel: " . . . What Google’s
Exact Match Domain Update Means for Personal Branding . . . First of all — and this is important — Google is not penalizing anyone for having an EMD. They don’t give you negative points for having an EMD. What they’ve done is made the EMD value-less; it has no value whatsoever. It doesn’t help to have one, it doesn’t hurt. Basically, you used to get a bonus from it, and now you don’t. Here’s where it does help: An EMD for your name makes it easier to remember your website. If people know your name, they know how to find you. . . . "
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